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Roundup: 5 Marketing Books You Should Read To Improve Your Business

A bit of a different post today.

I believe in learning. In constantly bettering myself in which ever area in my life. I have come to realise when I put the focus on improving myself first, my business does better.

So I have compiled a list 5 great books that you should definitely read. Some deal with mindet, some deal with vision, some deal with strategy. All of them are highly recommended.

1.Start With Why – Simon Sinek

Simon Sinek is a great orator and writer. This seen by the fact that his TED Talk on Start With Why is the 3rd most watched Ted Talk of all time.

Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with why. They realized that people won’t truly buy into a product, service, movement, or idea until they understand the why behind it.

Start with Why shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way – and it’s the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with why.

I encourage you to read this book first

2. 80/20 Sales and Marketing – Perry Marshall
The Parento priciple or 80/20 rule applies to most things in our lives but it is so applicable to business. Basically this ratio states that 80% of your business’ profits come from 20% of your clients.

Perry Marshal takes this principal and shows how to apply it to sales and marketing, especially online marketing.

Perry Marshal describes it this way:

“80/20 is THE most powerful principle in business. It is the ultimate simplifier because 95% of this stuff is a waste of time. It’s literally the first thing any sales or marketing professional should master. It’s not merely a rule of thumb, it’s a law of nature. Most people have no idea how many layers of selling power it contains. That’s why I wrote 8020 Sales and Marketing.

I thought I understood 80/20 – then I experienced an epiphany, something I’d never seen anywhere else. It led to a formula that I began applying in my business and clients’ businesses, producing explosive growth. It was crucial to cracking the code on Google AdWords and led me to become the best selling author on the subject of Google advertising. Soon I began developing tools that reveal deep insights from seemingly trivial bits of data.

If you’re a “numbers person” and you’re just starting out in sales or marketing, this book will become the master framework for everything you do and everything you learn going forward. If you’re an experienced sales or marketing pro, this book will redefine your very profession.

3. Mindset: The New Psychology of Success –  Carol S. Dweck 

The premise of this book is that when it comes to people’s mindset they fall in either of 2 categories:

Fixed mindset or Growth mindset.

Fixed minset means you are either born with certain skills and abilitites or you are not. Growth mindset believes that anything can be learnt.

From Book’s Cover:

After decades of research, world-renowned Stanford University psychologist Carol S. Dweck, Ph.D., discovered a simple but groundbreaking idea: the power of mindset. In this brilliant book, she shows how success in school, work, sports, the arts, and almost every area of human endeavor can be dramatically influenced by how we think about our talents and abilities. People with a fixed mindset—those who believe that abilities are fixed—are less likely to flourish than those with a growth mindset—those who believe that abilities can be developed. Mindset reveals how great parents, teachers, managers, and athletes can put this idea to use to foster outstanding accomplishment.

4. Good to Great: Why Some Companies Make the Leap and Others Don’t – Jim Collins

Probably one of the top business books in the last decade.

This book is a sequel to Built To Last and it looks at how good companies, mediocre companies, even bad companies achieve enduring greatness?

Collins’ approach is very systematics and research based backed by data. A definite book to consider reading

From The Book’s Cover:

The Challenge:
Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning.

But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?

The Comparisons:
The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good?

Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness — why some companies make the leap and others don’t.

The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include:

“Some of the key concepts discerned in the study,” comments Jim Collins, “fly in the face of our modern business culture and will, quite frankly, upset some people.”

5.Dot Com Secrets – Russel Brunson

Russel Brunson is not very known to most people outside of the online marketing space. But within in, he is consider the fore-most authority of building online businesses.

He build his company, ClickFunnels, to a $100 million in 5 years! That is crazy.

This book shows the strategy behind building, not only an online business, but any business and how to set ip up for growth.

From the Book’s Cover

What is DotcomSecrets?

It is NOT just another “how to” book on Internet Marketing.

It is NOT about getting more traffic to your website – yet these secrets will help you to get exponentially MORE traffic than you’ve ever experienced before.

It is NOT about increasing your conversion – yet these secrets will increase your conversion MORE than any headline tweak or split test ever could.

In Russell Brunson’s experience, after working with hundreds of thousands of businesses he realized that low traffic or conversions are symptoms of a much greater problem that’s a little harder to see (that’s the bad news), but a lot easier to fix (that’s the good news).

Inside this book will find the actual playbook we created after running thousands of tests and perfecting what works online. You now have access to all of the processes, funnels and scripts that we used to scale companies online.

DotComSecrets will give you the marketing funnels and the sales scripts you need to be able to turn on a flood of new leads into your business.

What books would you recommend that have helped you build your business?

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